Eat This! How Fast-Food Marketing Gets You to Buy Junk (and how to fight back)
Written by Andrea Curtis
Illustrated by Peggy Collins
Red Deer Press, 2018. Informational.
January is a great time to set goals for healthy eating during the coming year. Curtis writes specifically to children about marketing and trickery the media uses to entice them to eat unhealthy foods.
"Breakfast cereals are some of the most heavily marketed food products. Companies spent about $264 million a year to advertise cereal to kids and most of it is the sugary kind."
Curtis also relays a story of nine-year-old Hannah Robertson who spoke with the head of the McDonald's chain. This story shows that kids have power! Geared toward middle grade readers, the layout and pictures will draw readers in. The staggering facts will surprise them. It reveals how much media cares about their exposure to advertisements--often at the expense of their health.
Written by Andrea Curtis
Illustrated by Peggy Collins
Red Deer Press, 2018. Informational.
January is a great time to set goals for healthy eating during the coming year. Curtis writes specifically to children about marketing and trickery the media uses to entice them to eat unhealthy foods.
"Breakfast cereals are some of the most heavily marketed food products. Companies spent about $264 million a year to advertise cereal to kids and most of it is the sugary kind."
Curtis also relays a story of nine-year-old Hannah Robertson who spoke with the head of the McDonald's chain. This story shows that kids have power! Geared toward middle grade readers, the layout and pictures will draw readers in. The staggering facts will surprise them. It reveals how much media cares about their exposure to advertisements--often at the expense of their health.
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